Articles

It might be this time of year, or perhaps this year in particular, that calls for a renewed message of hope for our country, our families, friends and colleagues. And yes, our four-legged companions, too. I recently received this festive photo from my daughter Ryan, who completed her internship at the White House last Friday. These bigger-than-life replicas of Bo and Sunny are on point to welcome all to the House this holiday season.

Charles Kelley, Vice President - Business Development, Perfect Image. As a 40-year veteran of the commercial printing industry, I'm more excited about and committed to this evolving craft than I have ever been. So are my clients. Why? Because print delivers marketing and sales results for small and mid-sized businesses that digital communications cannot achieve alone.

I believe in the value and importance of becoming a fully integrated human being, especially so for those of us in leadership. I also believe that finding ways to nurture our humanity through our professional lives can get lost in too much work.

One of the markets we specialize in serving at Perfect Image is the nonprofit sector. Your needs are unique and must be fully understood by everyone, both internally and externally, who supports your outreach efforts. Having worked with nonprofits for more than 25 years as a communications partner, I recognize that organizations face growing challenges in attracting funding and retaining donors. Changing times are putting the spotlight on development. Here are some universal truths worth considering.

After learning how Perfect Image manages development activity, one of my colleagues in the marketing and creative industry exclaimed, "You are a beast!" He was stunned by our vigorous process of tracking and measuring phone sales calls, client visits, written correspondence and the quotes we submit. For me personally, this involves five phone calls daily to existing and prospective clients, and a similar number of weekly face-to-face meetings.