Articles

Community banks know better than most that small businesses are the foundation of any community. You know their value from an economic standpoint, from a jobs outlook, and from your own customer and business perspective. You can also identify because in your Georgia community, you are one of them.

After learning how Perfect Image manages sales development activity, one of my colleagues in the marketing and creative industry exclaimed, "You are a beast!" He was stunned by our vigorous process of tracking and measuring phone sales calls, client visits, written correspondence and the quotes we submit. For me personally, this involves five phone calls daily to existing and prospective clients, and a similar number of weekly face-to-face meetings.

Charles Kelley, Vice President - Business Development, Perfect Image. As a 40-year veteran of the commercial printing industry, I'm more excited about and committed to this evolving craft than I have ever been. So are my clients. Why? Because print delivers marketing and sales results for small and mid-sized businesses that digital communications cannot achieve alone.

I believe in the value and importance of becoming a fully integrated human being, especially so for those of us in leadership. I also believe that finding ways to nurture our humanity through our professional lives can get lost in too much work.

We live and work in an era of shorthand communications. People are conditioned to be brief"...using acronyms or abbreviations whenever possible to save time and reduce keystrokes on mobile devices.