More and Better Ways to Energize Your School's Constituents
Your school has a rock solid mission, a trusted commitment and a respected brand. What strategies do you use to motivate alumni and benefactors to respond to your calling? If your development, marketing and communications programs are like their counterparts around the country, they are under constant scrutiny. Are they working in today's information-heavy and competitive environment?
The marketing communications landscape is changing for today's schools
As the most progressive and trusted printer for educational institutions in the Southeast for more than 30 years, Perfect Image understands your marketing opportunities and challenges. We are immersed in the communications strategies, ideas and technologies that schools are using today, very effectively, to move their constituents to act.
We'd like to share a few ideas, trends and resources we believe are relevant for our educational clients and every institution of learning:
- How technology has changed the way schools engage alumni
When we got to the part about not being afraid to "rock the boat,' we knew this was a must-read for others. We learned over a decade ago that we had better be More than a printer in this digital age. That meant throwing off the old-school manufacturing mindset and placing ourselves squarely in the shoes of our clients and their market realities. Not afraid to rock the boat, we started focusing on how technology can help schools nurture their relationships with graduates. That is real talk, and it confirms the importance of our own multichannel marketing capabilities for today's schools. - Key recommendations for attracting charitable contributions to your school
The horizon is promising for fundraising. Dive through the good news and get to the recommendations for attracting higher giving. - The guiding principles in this 2013 report still ring loud and true
Don't be dissuaded by the age of this report. We see these 12 guiding principles of alumni relations every day, and how they continue to stand the test of time. - Some best practices, ideas and news that relate to alumni engagement
This is a refreshing and informative blog dedicated to alumni relations. You'll find interesting news stories and trends that might spark ideas for your school. - The power of print always motivates people to act
These 99 tips from the Perfect Image team are proven in making direct mail perform.
Learn about Perfect Image's advanced print and marketing support solutions for today's schools.
Nothing beats authenticity in marketing
The best marketing communications ideas will complement your mission, like they do for a college prep school that serves students around the world. To welcome newly accepted students and their families, the school staged an event complete with a passport and foods from every country represented in the student body.
"We went for authenticity," said Wendy Sheats, the school's director of Marketing Communications. "The passport is particularly symbolic as we serve students worldwide. With the nuances of an actual passport, the booklet gave families an official school document entitling them to take this journey to their new home. Perfect Image partners with me to bring strategy to how we print, and that the way a piece is printed carries our message through paper recommendations, weight, lithographic printing vs. digital printing, and more. It was an exciting and successful event that really gave our new families a taste of our school. It let our culture shine through.
