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Sometimes it's good to stop, take a breath and see what other marketers are doing to get results. You never know. You might see something that inspires your next great campaign.

5 High-Margin Ideas for Education, Nonprofit and Business Marketers

5 High-Margin Ideas for Education, Nonprofit and Business Marketers

Posted on: December 2nd, 2018 by Ira Jackson
By combining the latest powers of print and digital marketing, and applying proven methods to drive results, you will save money and resources, with more time to spend on nurturing promising leads.
Embrace Your Nonprofit Development Beast

Embrace Your Nonprofit Development Beast

Posted on: October 16th, 2016 by Ira Jackson
One of the markets we specialize in serving at Perfect Image is the nonprofit sector. Your needs are unique and must be fully understood by everyone, both internally and externally, who supports your outreach efforts. Having worked with nonprofits for more than 25 years as a communications partner, I recognize that organizations face growing challenges in attracting funding and retaining donors. Changing times are putting the spotlight on development. Here are some universal truths worth considering.
What's Your BUNT Recipe?

What's Your BUNT Recipe?

Posted on: July 28th, 2016 by Ira Jackson
I'm going to make this short and sweet.
For many schools and nonprofits, this is the end of your fiscal year. You're likely engaged in mid-year assessment, tallying up how you have performed with your patrons and donors. If you have too many constituents on the following lists, remember there's nothing unfortunate about new opportunities to increase giving:
75 Marketing and Business Acronyms Every Pro Should Know

75 Marketing and Business Acronyms Every Pro Should Know

Posted on: July 11th, 2016 by Charles Kelley
We live and work in an era of shorthand communications. People are conditioned to be brief"...using acronyms or abbreviations whenever possible to save time and reduce keystrokes on mobile devices.
What Basketball's Most Vicious Move Teaches Our Clients

What Basketball's Most Vicious Move Teaches Our Clients

Posted on: June 14th, 2016 by Ira Jackson
As I watched the NBA Finals, I wondered what our clients in education, nonprofit and the small to mid-sized business market can learn from the sport's finest players. Most certainly, it's the crossover.

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