Articles

In 2007 there were 35,000 commercial printers in the United States. Today there are about 26,000. What happened? General consensus points to technology as the print industry's main disruptor. Economic shifts also played a role, as did a wave of consolidations, with large conglomerates acquiring smaller, locally based printers.

On November 17, 2015, Perfect Image was formally inducted into the Atlanta Business League (ABL) Business Hall of Fame. This distinction recognizes African-American-owned businesses that have continuously operated for 25 years or more, and whose entrepreneurial endeavors have paved the way for others to follow.

I recently heard a fascinating NPR segment on insect communication. It got me thinking about what all of us in marketing and development try to do: Send out the right vibrations at the right frequency. Not surprisingly, Mother Nature has some great insights for us.

If your current fundraising and volunteer programs are like their counterparts around the country, you probably keep your programs under constant scrutiny. Are they working today? Will they work tomorrow? We all operate in an information-heavy and competitive environment. Loyalties change overnight. That's why it takes something special and refreshing to inspire audiences and keep them engaged.

Ira Jackson, president of Perfect Image in Atlanta, tells clients to print for these reasons: Inspire, raise eyebrows, move people to act and drive your brand. Otherwise, why print? Perfect Image steps beyond traditional print services by helping educational institutions, nonprofit organizations and small/mid-sized businesses move that needle.
"We understand your resources and budgets are not the same as larger organizations," says Jackson. "Perfect Image caters to your current, real world needs. Your opportunities and challenges are distinctive so you need More than a printer."
What's in it for you at Perfect Image?