Top 5 Print Marketing Tips - Free Download
Educational institutions and non-profit organizations work hard to differentiate their brands from the competition. Every print marketing dollar spent must move you closer to your goals, increase brand awareness, and drive engagement with your audiences. After more than 30 years in serving schools and institutions of higher learning, Perfect Image is More than a printer in helping you achieve the highest return on print marketing expenditures. Download a free .PDF of our Top 5 Print Marketing Tips for non-profits and educational organizations below.
Here are five solid print marketing tips we share with clients to generate the most effective results:
1. Begin with the End in Mind: Print with a Strategy
What is the goal of your marketing outreach or campaign? Do you want results that boost perception, fundraising, enrollment, engagement, or attendance at alumni events? Confirming your desired results in advance will help you build print and online communications that frame the success of your project. Just as important, once you determine the print collateral that will support your project, it's important to talk with your print partner to establish a production schedule and supporting deadlines. With your results and deadlines defined, the creative process will commence with clear direction toward development of the most effective communications.
2. Get More Responses: Combine Print with Multichannel Marketing
Which is better - print, electronic or online marketing? The answer is all three. Educational institutions that combine print with email and online drivers yield higher engagements, responses and conversions. Even in today's digital world, print moves people to act. As you plan enrollment drives, fundraising and alumni communications, give print an integrated role in your digital strategy. We're More than a printer and can help you execute a multichannel campaign that delivers results.
3. Make Solid Connections: Personalize Your Print and Direct Mail Appeals
Customized rather than blanket communications help you resonate with individuals and get noticed in a crowded marketplace. Including a recipient's name and other variable data in outbound communication is proven in increasing engagement and response in education marketing. Perfect Image can enhance your connections and response rates through variable digital printing and our integrated digital marketing solutions.
4. Know Your Options: The Right Printing Method Makes a Difference
Offset lithography and variable digital printing are technical terms for the manufacturing process used to produce your project. Choosing the best method can maximize results, minimize cost and increase your ability to add a personal touch to printed communications. A fixed message for an audience of many, such as annual reports, newsletters, magazines and catalogues, is well suited to high-end offset lithographic production. Short-run direct mail and personalized communications are ideal for variable digital printing. Perfect Image specializes in both production methods and can help you select the right one for your project.
5. Demonstrate Quality: Paper Selection Impacts Print
The subtlety of paper is essential in conveying quality and innovation with your messaging. A variety of paper stocks can take your unique print collateral to the next level. We guide clients through paper selection with a commitment to producing the highest quality materials.
As you approach your upcoming marketing projects, consider how Perfect Image's team of design, production and technical experts can help you get the most out of your important print expenditures.
Top 5 Print Marketing Tips for Nonprofit Organizations
Top 5 Print Marketing Tips for Educational Organizations
