What Basketball's Most Vicious Move Teaches Our Clients
As I watched the NBA Finals this year, it occurred to me how an iconic move used by the sport's finest players can reinforce the strengths of our clients in education, nonprofit, and business. That move is called the crossover – a deadly ball-handling technique in which skilled, disciplined players change direction on a dime to create space for wide-open shots. It allows players to take advantage of the other team’s assumptions, and it works.
Defenders focus on the direction that seems obvious in the moment – and miss what’s actually happening. The pros call this legendary move "breaking ankles," because it often causes defending players to lose their footing.
Watch the lightning-fast speed and footwork in this video...
When the stakes are high, exploit your existing strengths
Many organizations in our clients’ industries face steep competition, budget constraints, staffing shortages, and daunting market realities. Rather than focus on resources they may lack, nimble organizations apply the crossover lesson.
Leverage the skills, talent, and strengths your team already has, so that your people can be twice as creative and agile when the pressure is on. Let quick thinking and talented footwork give you a leg up on the competition in today’s competitive environment. With moves like this, any organization can win!
Perfect Image is the print partner who can support your strategy and success. Draft us onto your marketing support team and let's make some killer moves together.
