Articles

Every company needs "literature," printed pieces that do a careful and well-thought-out job of presenting its products and services: catalogs, newsletters, product sheets and brochures, letterhead, presentation folders, specification sheets, case histories or application sheets, special event brochures, annual reports, manuals, technical bulletins, posters, product insert sheets, labeling, recruitment materials and so on.

Edward, a colleague in the creative and marketing industry, made the declaration, "You are a beast!" after learning how Perfect Image manages development activity. We track and measure all phone sales calls, client visits, written correspondence and the quotes we submit. My metrics alone include approximately 100 phone calls and 30 visits each month. So nearly six times a day, I call on existing and prospective clients. As I work to meet development objectives for which I'm responsible, I consider how our approach might benefit our clients, especially those in advancement and development.

While newspapers and magazines transition from print to digital, e-commerce is expanding print marketing by sending customers catalogs with a multi-touch approach towards reaching customers. Josic Media shares more details on the upswing in print marketing through e-commerce.

As a long-time business owner, I have experienced many times what a rocky road it can be to stay in front of challenges and opportunities. Growing and staying relevant can be painful. But while a scoop of adversity is rarely my dessert of choice, it has often been a great teacher and essential to success.

Print marketing continues to be a proven solution for results. It's not a competition to determine whether digital is better than print. The truth is that both yield significant benefits.
The American Genius shared a great article on the top three ways print marketing still beats digital marketing and include...