Articles

Variable Data Printing or VDP is a powerful print solution that allows for personalization and incorporation of variable data you have about your customer base. By combining your data and recipient information with the power of quality print marketing you can increase your response rate and unlock the power of direct mail. VDP is such an expansive platform that allows for us to push the envelope on what can be done with the data we have about our customers. Compelling design, value added offers and conversion focused copy can yield your business conversions and new business.

Educational institutions and non-profit organizations work hard to differentiate their brands from the competition. Every print marketing dollar spent must move you closer to your goals, increase brand awareness, and drive engagement with your audiences. After more than 30 years in serving schools and institutions of higher learning, Perfect Image is More than a printer in helping you achieve the highest return on print marketing expenditures. Download a free .PDF of our Top 5 Print Marketing Tips for non-profits and educational organizations below.
Here are five solid print marketing tips we share with clients to generate the most effective results

The web and digital marketing has created significant shifts in the way organizations market and present their brand. This development has presented a recurring question whether print is dead. Print is alive and kicking. As a printer that works with a range of non-profit and higher education organizations we know that it's alive and well and is an irreplaceable medium that supports brand marketing in unique ways.

Making the phone ring and sales occur is truly a science. Reinforcing the talents of the business development team with effective direct mail appeals can help warm up those cold call solicitations.

Every company needs "literature," printed pieces that do a careful and well-thought-out job of presenting its products and services: catalogs, newsletters, product sheets and brochures, letterhead, presentation folders, specification sheets, case histories or application sheets, special event brochures, annual reports, manuals, technical bulletins, posters, product insert sheets, labeling, recruitment materials and so on.