Articles

If your current fundraising and volunteer programs are like their counterparts around the country, you probably keep your programs under constant scrutiny. Are they working today? Will they work tomorrow? We all operate in an information-heavy and competitive environment. Loyalties change overnight. That's why it takes something special and refreshing to inspire audiences and keep them engaged.

Your school has a rock solid mission, a trusted commitment and a respected brand. What strategies do you use to motivate alumni and benefactors to respond to your calling? If your development, marketing and communications programs are like their counterparts around the country, they are under constant scrutiny. Are they working in today's information-heavy and competitive environment?

Ira Jackson, president of Perfect Image in Atlanta, tells clients to print for these reasons: Inspire, raise eyebrows, move people to act and drive your brand. Otherwise, why print? Perfect Image steps beyond traditional print services by helping educational institutions, nonprofit organizations and small/mid-sized businesses move that needle.
"We understand your resources and budgets are not the same as larger organizations," says Jackson. "Perfect Image caters to your current, real world needs. Your opportunities and challenges are distinctive so you need More than a printer."
What's in it for you at Perfect Image?

For the last 24 years, Ira Jackson has owned and operated Perfect Image, a progressive commercial printing company in Atlanta. Not only has Jackson's industry seen epic technological shifts, but so, too, has Jackson shifted through dramatic cultural times and changes. Peek into his world view in Rhodes Magazine.

Developing marketing that appeals to Millenials can be challenging. The highly digital and socially connected demographic uses media in unprecedented ways. A research study shows that print reaches all ages including Millenials. This study of the platform reach of millenials provides great insights to support a multichannel marketing campaign that includes the impact of print.