Articles

On November 17, 2015, Perfect Image was formally inducted into the Atlanta Business League (ABL) Business Hall of Fame. This distinction recognizes African American-owned businesses that have continuously operated for 25 years or more, and whose entrepreneurial endeavors have paved the way for others to follow.

I recently heard a fascinating NPR segment on insect communication. It got me thinking about what all of us in marketing and development try to do: Send out the right vibrations at the right frequency. Not surprisingly, Mother Nature has some great insights for us.

Fresh ideas inspire new customers and keep existing customers engaged, and this article is devoted to just that. As a trusted commercial printing partner for Atlanta's business community, Perfect Image is committed to helping our neighboring businesses drive conversions and repeat business.

If your current fundraising and volunteer programs are like their counterparts around the country, you probably keep your programs under constant scrutiny. Are they working today? Will they work tomorrow? We all operate in an information-heavy and competitive environment. Loyalties change overnight. That's why it takes something special and refreshing to inspire audiences and keep them engaged.

Your school has a rock solid mission, a trusted commitment, and a respected brand. What strategies do you use to motivate alumni and benefactors to respond to your calling? If your development, marketing, and communications programs are like their counterparts around the country, they are under constant scrutiny. Are they working in today's information-heavy and competitive environment?