Articles

Every company needs "literature," printed pieces that do a careful and well-thought-out job of presenting its products and services: catalogs, newsletters, product sheets and brochures, letterhead, presentation folders, specification sheets, case histories or application sheets, special event brochures, annual reports, manuals, technical bulletins, posters, product insert sheets, labeling, recruitment materials and so on.

Print marketing continues to be a proven solution for results. It's not a competition to determine whether digital is better than print. The truth is that both yield significant benefits.
The American Genius shared a great article on the top three ways print marketing still beats digital marketing and include...

The print industry is enormous so it's only fitting there is a giant infographic on the print industry from Print Is Big. Printing plays a significant role in the U.S. and Worldwide economies. Despite the myths you may have heard, print is big, print is green and print is here to stay.

How should you invest your marketing dollars to reach your customer base? Print vs Digital? The answer is both.
The experts at Digital Marketing Ramblings have released some great statistics on the effectiveness of print campaigns that show the benefits of a hybrid campaign and why.