Articles

On November 17, 2015, Perfect Image was formally inducted into the Atlanta Business League (ABL) Business Hall of Fame. This distinction recognizes African American-owned businesses that have continuously operated for 25 years or more, and whose entrepreneurial endeavors have paved the way for others to follow.

I recently heard a fascinating NPR segment on insect communication. It got me thinking about what all of us in marketing and development try to do: Send out the right vibrations at the right frequency. Not surprisingly, Mother Nature has some great insights for us.

Your school has a rock solid mission, a trusted commitment, and a respected brand. What strategies do you use to motivate alumni and benefactors to respond to your calling? If your development, marketing, and communications programs are like their counterparts around the country, they are under constant scrutiny. Are they working in today's information-heavy and competitive environment?

Ira Jackson, president of Perfect Image in Atlanta, tells clients to print for these reasons: Inspire, raise eyebrows, move people to act, and drive your brand. Otherwise, why print? Perfect Image steps beyond traditional print services by helping educational institutions, nonprofit organizations, and businesses move that needle. "We understand your resources and budgets are not the same as larger organizations," says Jackson. "Perfect Image caters to your current, real-world needs. Your opportunities and challenges are distinctive so you need 'More than a printer.'"

Developing marketing that appeals to millennials can be challenging. This highly digital and socially connected demographic uses media in unprecedented ways. A research study shows that print reaches all ages including millennials. This study of the platform reach of millennials provides great insights to support a multichannel marketing campaign that includes the impact of print.