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Sometimes it's good to stop, take a breath and see what other marketers are doing to get results. You never know. You might see something that inspires your next great campaign.
Posted on: August 27th, 2015 by Ira Jackson
Ira Jackson, president of Perfect Image in Atlanta, tells clients to print for these reasons: Inspire, raise eyebrows, move people to act and drive your brand. Otherwise, why print? Perfect Image steps beyond traditional print services by helping educational institutions, nonprofit organizations and small/mid-sized businesses move that needle.
"We understand your resources and budgets are not the same as larger organizations," says Jackson. "Perfect Image caters to your current, real world needs. Your opportunities and challenges are distinctive so you need More than a printer."
What's in it for you at Perfect Image?
Posted on: December 4th, 2014 by Ira Jackson
Developing marketing that appeals to Millenials can be challenging. The highly digital and socially connected demographic uses media in unprecedented ways. A research study shows that print reaches all ages including Millenials. This study of the platform reach of millenials provides great insights to support a multichannel marketing campaign that includes the impact of print.
Posted on: November 20th, 2014 by Ira Jackson
Educational institutions and non-profit organizations work hard to differentiate their brands from the competition. Every print marketing dollar spent must move you closer to your goals, increase brand awareness, and drive engagement with your audiences. After more than 30 years in serving schools and institutions of higher learning, Perfect Image is More than a printer in helping you achieve the highest return on print marketing expenditures. Download a free .PDF of our Top 5 Print Marketing Tips for non-profits and educational organizations below.
Here are five solid print marketing tips we share with clients to generate the most effective results
Posted on: November 14th, 2014 by Ira Jackson
Making the phone ring and sales occur is truly a science. Reinforcing the talents of the business development team with effective direct mail appeals can help warm up those cold call solicitations.
Posted on: November 3rd, 2014 by Ira Jackson
Every company needs "literature," printed pieces that do a careful and well-thought-out job of presenting its products and services: catalogs, newsletters, product sheets and brochures, letterhead, presentation folders, specification sheets, case histories or application sheets, special event brochures, annual reports, manuals, technical bulletins, posters, product insert sheets, labeling, recruitment materials and so on.
