Articles

Making the phone ring and sales occur is truly a science. Reinforcing the talents of the business development team with effective direct mail appeals can help warm up those cold call solicitations.

Every company needs "literature," printed pieces that do a careful and well-thought-out job of presenting its products and services: catalogs, newsletters, product sheets and brochures, letterhead, presentation folders, specification sheets, case histories or application sheets, special event brochures, annual reports, manuals, technical bulletins, posters, product insert sheets, labeling, recruitment materials and so on.

While newspapers and magazines transition from print to digital, e-commerce is expanding print marketing by sending customers catalogs with a multi-touch approach towards reaching customers. Josic Media shares more details on the upswing in print marketing through e-commerce.

Print marketing continues to be a proven solution for results. It's not a competition to determine whether digital is better than print. The truth is that both yield significant benefits.
The American Genius shared a great article on the top three ways print marketing still beats digital marketing and include...

How should you invest your marketing dollars to reach your customer base? Print vs Digital? The answer is both.
The experts at Digital Marketing Ramblings have released some great statistics on the effectiveness of print campaigns that show the benefits of a hybrid campaign and why.