Articles

I recently heard a fascinating NPR segment on insect communication. It got me thinking about what all of us in marketing and development try to do: Send out the right vibrations at the right frequency. Not surprisingly, Mother Nature has some great insights for us.

Fresh ideas inspire new customers and keep existing customers engaged, and this article is devoted to just that. As a trusted commercial printing partner for Atlanta's business community, Perfect Image is committed to helping our neighboring businesses drive conversions and repeat business.

Ira Jackson, president of Perfect Image in Atlanta, tells clients to print for these reasons: Inspire, raise eyebrows, move people to act, and drive your brand. Otherwise, why print? Perfect Image steps beyond traditional print services by helping educational institutions, nonprofit organizations, and businesses move that needle. "We understand your resources and budgets are not the same as larger organizations," says Jackson. "Perfect Image caters to your current, real-world needs. Your opportunities and challenges are distinctive so you need 'More than a printer.'"

Developing marketing that appeals to millennials can be challenging. This highly digital and socially connected demographic uses media in unprecedented ways. A research study shows that print reaches all ages including millennials. This study of the platform reach of millennials provides great insights to support a multichannel marketing campaign that includes the impact of print.

Educational institutions and nonprofit organizations work hard to differentiate their brands from the competition. Every print marketing dollar spent must move you closer to your goals, increase brand awareness, and drive engagement with your audiences. After more than 30 years in serving schools and institutions of higher learning, Perfect Image is 'More than a printer' in helping you achieve the highest return on print marketing expenditures. Download a free PDF of our Top 5 Print Marketing Tips for nonprofits and educational institutions.