Articles

As I watched the NBA Finals, I wondered what our clients in education, nonprofit and the small to mid-sized business market can learn from the sport's finest players. Most certainly, it's the crossover.

In 2007 there were 35,000 commercial printers in the United States. Today there are about 26,000. What happened? General consensus points to technology as the print industry's main disruptor. Economic shifts also played a role, as did a wave of consolidations, with large conglomerates acquiring smaller, locally based printers.

On November 17, 2015, Perfect Image was formally inducted into the Atlanta Business League (ABL) Business Hall of Fame. This distinction recognizes African-American-owned businesses that have continuously operated for 25 years or more, and whose entrepreneurial endeavors have paved the way for others to follow.

I recently heard a fascinating NPR segment on insect communication. It got me thinking about what all of us in marketing and development try to do: Send out the right vibrations at the right frequency. Not surprisingly, Mother Nature has some great insights for us.

Your school has a rock solid mission, a trusted commitment and a respected brand. What strategies do you use to motivate alumni and benefactors to respond to your calling? If your development, marketing and communications programs are like their counterparts around the country, they are under constant scrutiny. Are they working in today's information-heavy and competitive environment?