Articles

Developing marketing that appeals to Millenials can be challenging. The highly digital and socially connected demographic uses media in unprecedented ways. A research study shows that print reaches all ages including Millenials. This study of the platform reach of millenials provides great insights to support a multichannel marketing campaign that includes the impact of print.

Educational institutions and non-profit organizations work hard to differentiate their brands from the competition. Every print marketing dollar spent must move you closer to your goals, increase brand awareness, and drive engagement with your audiences. After more than 30 years in serving schools and institutions of higher learning, Perfect Image is More than a printer in helping you achieve the highest return on print marketing expenditures. Download a free .PDF of our Top 5 Print Marketing Tips for non-profits and educational organizations below.
Here are five solid print marketing tips we share with clients to generate the most effective results

Making the phone ring and sales occur is truly a science. Reinforcing the talents of the business development team with effective direct mail appeals can help warm up those cold call solicitations.

Every company needs "literature," printed pieces that do a careful and well-thought-out job of presenting its products and services: catalogs, newsletters, product sheets and brochures, letterhead, presentation folders, specification sheets, case histories or application sheets, special event brochures, annual reports, manuals, technical bulletins, posters, product insert sheets, labeling, recruitment materials and so on.

Print marketing continues to be a proven solution for results. It's not a competition to determine whether digital is better than print. The truth is that both yield significant benefits.
The American Genius shared a great article on the top three ways print marketing still beats digital marketing and include...